M&S starts Same-Day Delivery trials to beat online competitors

Marks & Spencer is getting ready to become one of the first big brands in fashion to offer nationwide same-day delivery. Boss Steve Rowe says their same-day-delivery trial targets shoppers that need clothes in a hurry. Instead of days, consumers will be able to get the whole range, from lingerie to school uniforms, in a matter of hours.

Items would be picked and dispatched directly from nearby M&S stores, giving it an advantage over online pure players offering next day delivery on clothes. No timescale has been confirmed for the trials but sources say M&S wants to run its same-day delivery pilot later this year.

Mr Rowe, 54, said: “People think of our store portfolio as an albatross around our neck but I don’t think it is. We can be where our customers want and they can choose how quickly they want it.” M&S tries to turn its store portfolio “disadvantage” into a strength. Since shoppers consider fast delivery to be very important, this strategy could definitely work.

Last update: 11th August 2021